Articles | Volume 24, issue 1
Research article
31 Jan 2024
Research article |  | 31 Jan 2024

The communication strategy for the release of the first European Seismic Risk Model and the updated European Seismic Hazard Model

Irina Dallo, Michèle Marti, Nadja Valenzuela, Helen Crowley, Jamal Dabbeek, Laurentiu Danciu, Simone Zaugg, Fabrice Cotton, Domenico Giardini, Rui Pinho, John F. Schneider, Céline Beauval, António A. Correia, Olga-Joan Ktenidou, Päivi Mäntyniemi, Marco Pagani, Vitor Silva, Graeme Weatherill, and Stefan Wiemer

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Cited articles

Becker, J. S., McBride, S. K., Potter, S. H., Gerstenberger, M. C., and Christophersen, A.: Effective communication of Operational Earthquake Forecasts (OEF): findings from a New Zealand workshop, Lower Hutt, NZ, GNS Science report 2016/45, GNS Science, p. 49,, 2018. 
Bruhn, M. and Herbst, U.: Kommunikation für Nonprofit-Organisation, in: Handbuch Instrumente der Kommunikation, edited by: Bruhn, M., Esch, F.-R., and Langner, T., Springer Fachmedien Wiesbaden, Wiesbaden, 605–622,, 2016. 
Bujack, R., Turton, T. L., Samsel, F., Ware, C., Rogers, D. H., and Ahrens, J.: The good, the bad, and the ugly: a theoretical framework for the assessment of continuous colormaps, IEEE T. Vis. Comput. Gr., 24, 923–933,, 2018. 
Christensen, L. T. and Cornelissen, J.: Bridging corporate and organizational communication: review, development and a look to the future, in: Organisationskommunikation und Public Relations, edited by: Zerfaß, A., Rademacher, L., and Wehmeier, S., Springer Fachmedien Wiesbaden, Wiesbaden, 43–72,, 2013. 
Crameri, F., Shephard, G. E., and Heron, P. J.: The misuse of colour in science communication, Nat. Commun., 11, 5444,, 2020. 
Short summary
For the release of cross-country harmonised hazard and risk models, a communication strategy co-defined by the model developers and communication experts is needed. The strategy should consist of a communication concept, user testing, expert feedback mechanisms, and the establishment of a network with outreach specialists. Here we present our approach for the release of the European Seismic Hazard Model and European Seismic Risk Model and provide practical recommendations for similar efforts.
Final-revised paper