SUstaiNability: a science communication website on environmental research

Abstract. Social networks enable anyone to publish potentially boundless amounts of information. However, such information is also highly prone to creating and/or diffusing mistakes and misunderstandings in scientific issues. In 2013 we produced a website (www.sunability.unina2.it) reporting on some research outputs from the University of Campania Luigi Vanvitelli (formerly the Second University of Naples, SUN), and shared it on Facebook and Twitter to analyse the effectiveness of these platforms in scientific dissemination. The study results suggest that (i) a regular update of the website stimulates the user's interest, (ii) Campania's citizens are more concerned with pollution problems than natural hazards, and (iii) direct involvement of researchers effectively enhances web-mediated scientific dissemination.