Culture matters: Factors influencing natural hazard risk preparedness – a survey of Swiss households

Abstract. Building a culture of risk is an essential objective within the integrated risk management paradigm. Challenges arise both due to increasing damage from natural hazards and the complexity in interaction of different actors in risk management. In Switzerland, the Strategy for Natural Hazards Switzerland, aims to establish efficient protection of the population, natural resources and material goods. This requires that all actors are recognized and aware of their responsible role in risk management. However, previous, non-representative studies indicate that risk awareness and preparedness levels are rather low within the general population. For the first time, our nation-wide survey provides empirical data on factors that influ-ence individual risk preparedness. Multivariate analysis shows that taking responsibility for natural hazard risk prevention is not only related to personal experience and perceived probability of hazard events, but also crucially influenced by social forms of communication and integration. Therefore, we conclude that social capacity building needs to include such factors in order to render integrated risk management strategies successful.