05 Jul 2023
 | 05 Jul 2023
Status: this preprint is currently under review for the journal NHESS.

The communication strategy for the release of the first European Seismic Risk Model and the updated European Seismic Hazard Model

Irina Dallo, Michèle Marti, Nadja Valenzuela, Helen Crowley, Jamal Dabbeek, Laurentiu Danciu, Simone Zaugg, Fabrice Cotton, Domenico Giardini, Rui Pinho, John Frederick Schneider, Céline Beauval, António Araújo Correia, Olga-Joan Ktenidou, Päivi Mäntyniemi, Marco Pagani, Vitor Silva, Graeme Weatherill, and Stefan Wiemer

Abstract. To design user-centred and scientifically high-quality outreach products to inform about earthquake-related hazards and the associated risk, a close collaboration between the model developers and communication experts is needed. In this contribution, we present the communication strategy developed to support the public release of the first openly available European Seismic Risk Model and the updated European Seismic Hazard Model. The backbone of the strategy was the communication concept in which the overall vision, communication principles, target audiences (including personas), key messages, and products were defined. To fulfil the end-users’ needs, we conducted two user testing surveys; one for the interactive risk map viewer and one for the risk poster with a special emphasis on the European earthquake risk map. To further ensure that the outreach products are not only understandable and attractive for different target groups but also adequate from a scientific point of view, a two-fold feedback mechanism involving experts in the field was implemented. Through a close collaboration with a network of communication specialists from other institutions supporting the release, additional feedback and exchange of knowledge was enabled. Our insights, gained as part of the release process, can support others in developing user-centred products reviewed by experts in the field to inform about hazard and risk models.

Irina Dallo et al.

Status: open (extended)

Comment types: AC – author | RC – referee | CC – community | EC – editor | CEC – chief editor | : Report abuse
  • RC1: 'Comment on nhess-2023-107', Anonymous Referee #1, 22 Sep 2023 reply
    • AC1: 'Reply on CC1', Irina Dallo, 22 Sep 2023 reply

Irina Dallo et al.


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Short summary
For the release of (cross-country harmonised) hazard and risk models, a communication strategy co-defined by the model developers and communication experts is needed. The strategy should consist of a communication concept, a user testing, expert feedback mechanisms, and the establishment of a network with outreach specialists. Here we present our approach for the release of the European Seismic Hazard and Risk Models and provide practical recommendations for similar efforts.