the Creative Commons Attribution 4.0 License.
the Creative Commons Attribution 4.0 License.
The communication strategy for the release of the first European Seismic Risk Model and the updated European Seismic Hazard Model
Michèle Marti
Nadja Valenzuela
Helen Crowley
Jamal Dabbeek
Laurentiu Danciu
Simone Zaugg
Fabrice Cotton
Domenico Giardini
Rui Pinho
John Frederick Schneider
Céline Beauval
António Araújo Correia
Olga-Joan Ktenidou
Päivi Mäntyniemi
Marco Pagani
Vitor Silva
Graeme Weatherill
Stefan Wiemer
Abstract. To design user-centred and scientifically high-quality outreach products to inform about earthquake-related hazards and the associated risk, a close collaboration between the model developers and communication experts is needed. In this contribution, we present the communication strategy developed to support the public release of the first openly available European Seismic Risk Model and the updated European Seismic Hazard Model. The backbone of the strategy was the communication concept in which the overall vision, communication principles, target audiences (including personas), key messages, and products were defined. To fulfil the end-users’ needs, we conducted two user testing surveys; one for the interactive risk map viewer and one for the risk poster with a special emphasis on the European earthquake risk map. To further ensure that the outreach products are not only understandable and attractive for different target groups but also adequate from a scientific point of view, a two-fold feedback mechanism involving experts in the field was implemented. Through a close collaboration with a network of communication specialists from other institutions supporting the release, additional feedback and exchange of knowledge was enabled. Our insights, gained as part of the release process, can support others in developing user-centred products reviewed by experts in the field to inform about hazard and risk models.
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Irina Dallo et al.
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RC1: 'Comment on nhess-2023-107', Anonymous Referee #1, 22 Sep 2023
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The manuscript presents a communication strategy to support the public release of the European seismic hazard and risk models to the scientific community and societal stakeholders. The authors emphasize the strength collaboration between model developers and communication experts to guarantees an effective transmission of contents. They illustrate the concepts of the adopted strategy, the used method and its target, and the extensive validation process.
This topic is relevant to NHESS, the manuscript is well written and organised. The paper can be considered for publication with minor revision after addressing the comments included below.
Specific comments
- Scope and other applications. The authors clearly identify the possibility of their proposal could support the development of future products on the same topics, however one general comment is the missing discussion about the comparison of these design criteria to other hazard and risk maps adopted out of Europe.
- The results. The use of tables and figures appears to be well balanced. Although the article is intended to illustrate the communication strategy, it could benefit from presenting some details of the final product. For example, some points in Table 3, which describes the “Practical implications for designing comprehensive, useful and well-perceived risk maps and posters”, deserve further investigation. In particular, the points regarding "the difference between the risk index of the risk map and the components of the overall risk model" and "the house next door" should be explored in greater detail. How did you solve the problem of communicating such complex points? (Images in Table S8 do not provide a clear answer due to resolution. Consider the possibility to insert a more detailed figure)
The final choice of color scales "based on the correct interpretation and perception of the risk of the map" also deserves clarification.
Technical comments
- Line 95 and 97: please, consider the possibility to substitute the verbs “elaborated” with “illustrated” or “shown”.
- Line 147: The sentence is not clear, please specify whether “well educated and trained people” stand for “non-technical audiences”
- Figure 5: specify the parameter plotted in the seismic hazard map (Fig. 5b), in legend too
- Table 1, pag 11, fourth central box: “The video last about 5 minutes” (not 3)
- Figure 7: on the map, the Pavia locality must be replaced with the more well-known reference locality Milan
- Line 250: Add “in Supplement” when Fig. S1 is cited
- Line 260-261: the information is given also in line 274, please choose one
- Line 267: In general Table 2 is too hermetic. Please consider if the manuscript could benefit from less detailed tables, referring to a more extensive and in-depth version in the Supplement. In particular:
Table 2, pag 15: some symbols need to be clarified.
Line 8, 9 and 17: what is the meaning of symbol “>”?
Symbol “/” can be changed with “and” (4 times)
Please, specify that “NUTS19” is administrative unit
Line 273: please, specify the “participants’ characteristics” (shown in line 284) - Line 304: Table 3 is too specific. It is suggested to present a more concise table in the paper, after having extrapolated some important concepts to be explored in greater depth (see above).
Citation: https://doi.org/10.5194/nhess-2023-107-RC1 -
AC1: 'Reply on CC1', Irina Dallo, 22 Sep 2023
reply
Thank you for the detailed review of our manuscript and your valuable suggestions to improve its clarity. We agree with all of your remarks and will take them into account in the revision process. In particular, your comment on the comparison with other hazard and risk maps adopted out of Europe is important so that we can ensure that countries that do not currently have a hazard and/or risk map can benefit from the design process and insights of the European map development.
Citation: https://doi.org/10.5194/nhess-2023-107-AC1
Irina Dallo et al.
Irina Dallo et al.
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